AVÈNE

Summary Cooltura partnered with Eau Thermale Avène to create a campaign aiming at promoting the launch of the new Cleanance Sérum across the Spanish market.

Through innovative creativity produced with digital art, and a strategic Adv activation, we created awareness of the product launch in the target market in a captivating way. Videos were shot in key cities (Barcelona, Madrid and Mallorca) showcasing emblematic locations culturally relevant to the brand, placing the product across various real environments in a disruptive and unexpected way.

Cooltura worked on the Creative strategy, Digital artist Selection & Management, Content Creation and Post-production editing.