LIU•JO
Total views
326K
Total likes
10M
Total Interactions
123.5K
Followers
124K
Summary
Cooltura was presented with a whole teen collection and tasked to design a campaign to hit the 12-18 female audience target on TikTok with a creator-led campaign to be posted only across creator accounts.
The challenge was to ensure the campaign creative was strong enough to create a connection between videos and a strong impact on the audience, so Cooltura identified the Statement jumpers as the hero products to focus the campaign on.
Staggering results, that surpassed the ambitious target of 10 MLN views.
The challenge was to ensure the campaign creative was strong enough to create a connection between videos and a strong impact on the audience, so Cooltura identified the Statement jumpers as the hero products to focus the campaign on.
Staggering results, that surpassed the ambitious target of 10 MLN views.