MARELLA

@MARELA_OFFICIAL

@
♬ -

@MARELA_OFFICIAL

@marella_official
GRWM con @youaremylemonade ✨ quale cappotto preferite? #Marella #Marellagirls #inqualitywetrust #grwm #viral #foryou #perte #fyp #fashion
♬ suono originale - marella

@MARELLA_OFFICIAL https://www.tiktok.com/@marella_official/video/7162140560935931142?is_copy_url=1&is_from_webapp=v1

@MARELLA_OFFICIAL https://www.tiktok.com/@marella_official/video/7161459487734385926?is_copy_url=1&is_from_webapp=v1

Total views 5.5M

Total likes 9.2K

Total Interactions 9.7K

Summary We designed a campaign that would communicate around the USP's of the coat collection: impeccable quality of materials, fashionable design suitable for every body, and quintessential elegance.

The selection of talent followed our creative strategy, and included different fashion and lifestyle KOL, with a mixed group of creators and truly native TikTok ToV.

An incredible success, with one of our videos going viral organically in the platform, reaching 1M views within 12 hours from posting on brand account.