PENNYBLACK

Summary Cooltura partnered with Pennyblack to design and produce the SS24 women collection launch with a unique and memorable Getaway in Marrakech. The goal was to emphasize all the key elements of the collection and its connection to the city and landscape. Cooltura worked on the entire project , including the getaway planning in and off site, to deliver an outstanding and memorable experience for a selected group of creators and produce video and photo content. The two-days-long experience included a series of culturally and creatively relevant activities to stimulate content production while strengthening the partnership between the talents and the brand. Cooltura worked on: In House Content Creative Strategy, Content Production, Experience design and Production, Post-Production Editing.